What we read this week (30 August)

Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ Labs.

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Innovation

  • Brittni Bowering on what happens after you run a design sprint –  Design sprints need iteration
    “An iteration sprint is a simplified version of the first design sprint week where we take all the feedback and insights from the user tests and make small (or big) changes to the idea. This gives us the time and framework to rework the solution and bring it closer to something that the target user would love to use. The outcomes were overwhelmingly positive—so now, these are a crucial part of our design sprint process.”
  • Also on design sprints Stéphane Cruchon looks at How to Make Design Sprints Work at Big Companies. “How, in this case, does one manage what comes after, and build on the positive energy of the Sprint? How to maintain that energy as everything becomes blurry, slow, bureaucratic again?” The proposed, interesting solution, is the design sprint quarter:
    The Design Sprint Quarter Timeline
  • More on design sprints in Jake Knapp’s newsletter.
  • Jeanne W. Ross, Cynthia M. Beath and Martin Mocker share some insights into how larger companies are managing ideas for innovation and learning in Creating Digital Offerings Customers Will Buy
  • NYCML Innovation Monitor considers the technological social responsibilities of companies: “The most important element of TSR: Management needs to take responsibility for technology’s impact on society at large. Once again, similarly to Corporate Social Responsbility, organizations must address the externalities of their technological decisions. They must staff C-suites accordingly and imbue this ethos at every level of the organization.”

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