Things we read this week (3 November 2018)

Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ’s Digital Group members. These are articles we’ve read and liked, things that made us think and things we couldn’t stop talking about. Check back every Friday for a new post.

  • The web began dying in 2014, here’s how     One of the many thought provoking statements made here is that ISPs will probably offer cheaper access to those who only want Google, Facebook and Amazon, versus those who want access to the whole web. Not sure I agree with it, but given the dominance of these players it is not that great a leap. [Suggested by: Esther, Head of Digital Strategy]
  • The New York Times is Now Available as a Tor Onion Service  [Suggested by: Helen, Digital Strategy Lead]
  • The running costs of eLife 2.0
    Paul Shannon, Head of Technology, looks at the costs of running eLife’s own continuous publication platform four months after the launch of eLife 2.0. [Suggested by: Theo, Executive Editor, The BMJ]
  • Free chapter from Product Roadmaps Relaunched
    Find out how vision, mission, and values can help you craft an effective product roadmap with a free chapter from Michael Connors, C. Todd Lombardo, Evan Ryan and Bruce McCarthy’s new book.  [Suggested by: Helen, Digital Strategy Lead]
  • Not all bounces are created equal: Replacing bounce rate with engagement rate
    “Based on our analysis, the top 50% of sessions, after excluding Bad Visits, have between 1 and 7 minutes of engagement. The top 2% of these sessions have over 5 minutes of engaged time, and the top 1% have over 7 minutes.” [Suggested by: Helen, Digital Strategy Lead]
    chart of engaged time distribution for content

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