Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ’s Digital Group members. These are articles we’ve read and liked, things that made us think and things we couldn’t stop talking about. Check back every Friday for a new post.

• Effective Social Media Strategies for Publishers Webinar
  Altmetric sponsored webinar discussing practical social media tips & tricks for publishers. Speakers include Phaedra Cress, Altmetric Ambassador and Executive Editor of the Aesthetic Surgery Journal, and Steve Dudley, Chief Operations Officer at the British Ornithologists Union and co-author of ‘Tweeting birds: online mentions predict future citations in ornithology’
• Startups for News 2018: the online pitch battles
  We’re loving the online pitch battle videos in the GEN startups for news competition. Lots of interesting ideas being proposed.
• Three examples of machine learning in the newsroom
  What experts have to say about the use of machine learning in the newsroom, and what data journalists can learn from it — Notes from the 2018 NICAR conference.
• RCUK open access funding update
  LSHTM will now only use RCUK funds for fully OA journals and with a cap of £2500. If RCUK-funded LSHTM authors want to publish in a hybrid journal they must go Green.
• The Financial Times uses YouTube to boost subscriptions
  “To help assess how video can drive conversions, the FT is growing reach and referral traffic through YouTube, where it can point the viewer to additional relevant text or video content through links to related articles and end cards. According to the publisher, videos that drive the highest click-through rate tend to be series of videos explaining a dense topic, like blockchain or cryptocurrencies, but the FT was unable to share specific numbers. “
• Google Will Prioritize Stories for Paying News Subscribers
  If confirmed, Google users who subscribe to newspapers will find articles from those publications appearing higher in their search results,
• 2018 Fjord Trends
  “The emphasis is shifting onto how best to use digital as an invisible enabler of physical and sensory experiences. As interactions with users evolve from periodic engagements via a screen to consistent, connected experiences, organizations must create new services that are deeply integrated in the physical world.”
• Microsoft reaches a historic milestone, using AI to match human performance in translating news from Chinese to English
  Microsoft researchers  believe they have created the first machine translation system that can translate sentences of news articles from Chinese to English with the same quality and accuracy as a person.
• Inside the Seattle Times’ newsletter strategy
  Lesson’s from the Seattle Times’ newsletter strategy. “Put reader needs first when you’re designing a newsletter and also don’t be afraid to kill something that isn’t working”
• How to compete in a digital age | in conversation with Julian Birkinshaw and Mike Bracken
  Speaking to Julian Birkinshaw, Mike Bracken shares the challenges of turning a civil service website into an intuitive user experience.
  
• Finally, How to Balance Your Media Diet, what would suggested consumption for a researcher look like?
  

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