What we read this week (22 February)



    • This has nothing to do with publishing but it is a fantastic bit of experimentation to prove a theory.  Why the zebra got its stripes: to deter flies from landing on it
      “While horseflies circled or touched the animals at similar rates, landing was a different matter, with a lower rate seen for zebras than horses. To check the effect was not caused by a different smell of zebras and horses, for example, the researchers put black, white and zebra-striped coats on seven horses in turn. While there was no difference in the rate at which the flies landed on the horses’ exposed heads, they touched and landed on the zebra coat far less often than either the black or white garment.”


  • Great description of how The Telegraph is moving  it’s 500+ journalists and video producers  to Trello in an attempt do away with all the unnecessary administration involved in running a busy office.
    The Telegraph is integrating a better content management system using Trello.
  • For those of us who have trouble working in busy open plan offices perhaps the flipped workplace is the answer?
    “Productive individual work is done outside of the office, on your own time, in your own place, at your own pace. Consequently, the office transforms into a space purely dedicated to meeting people, asking questions, brainstorming, and making unexpected connections.”



  • Dr Matt Morgan would love your help. His first book “Critical” is available to order. It explores intensive care medicine, the patient stories and science behind cutting edge medicine. Have a look here https://amzn.to/2O3fLmG and https://www.facebook.com/DrMattMorgan. Here is a sneak preview:“It was a beautiful sunny August evening in Copenhagen as Vivi danced in her garden after returning home from school. She was a happy, twelve-year-old girl, with sandy golden hair and apple-red cheeks. Life was tough since her parents had separated, her mum struggled to make ends meet working as a hat maker. She watched her daughter through the window, dancing bare-foot on the grass as she giggled and smiled to herself. Forty-eight hours later, Vivi was about to die. This is the story of the people, practices and technology which allowed her instead to live.”Even just one person ordering it may make a difference to patients and the wonderful charity that it supports.

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