Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ Labs.

Publishing

• Let’s start with a lovely poster from Maastrict University Online Library about how to get hold of an article PDF (via this Twitter thread):
  Interesting that so many of these services focus on the PDF and bypass the full-text where all the supposed value-add services can be found.
• Adam Day has built a Rejected Article Tracker using the Crossref API. Blog describing how to use the service here.
• We loved the title of Geoffrey Bilder and Martin Fenner’s presentation on The bollockschain and other PID hallucinations  [H/T: @aarontay] which we found useful to think about whilst reading about the ISCC (International Standard Content Code) is the first open, generic identifier designed for digital media content.
• BMJ Open has published a cross-sectional study on the open access policies of leading medical journals.
• Michael Fire, suggests that validity of citation-based measures is being compromised and their usefulness is lessening and that Goodhart’s Law is in action in the academic publishing world.
• Most of the articles on Aaron Tay’s awesome reading list are work a skim
• Does what it says on the tin: Next steps for the Blockchain for Peer Review initiative

Social Media

• Angela Lashbrook asks if  doctors should brave social media to battle medical misinformation?
• Liza Bernstein and Audun Utengen report on Twitter engagement during the American Society of Clinical Oncology (ASCO) Annual Meetings over the past five years. Apparently. this year’s ASCO conference saw a dramatic surge in the number of doctors actively participating in public social media conversations shot up by 41%.They  found that the number of tweets from patient advocates is down 43% since the peak of 2016.
• Adweek on how the New York Public Library and agency Mother New York  created four Insta Novels: Alice’s Adventures in Wonderland by Lewis Carroll, The Yellow Wallpaper by Charlotte Perkins Gilman, Metamorphosis by Franz Kafka and A Christmas Carol by Charles Dickens for Instagram
• Dr. Echo Rivera on creating dissemination packages for research:
  

And finally…

• Doug Levin on how conference smart badges use exactly the same as technology as ‘pet tracking’ devices.
• From the Guardian, How to speak Silicon Valley: 53 essential tech-bro terms explained …
  “UX designer (n) The person responsible for a website or app user’s experience (UX). They make the buttons they want you to click on – Share! Buy! Sign Up! – large and noticeable, and the buttons that turn off location tracking very small.”