What we read this week (9 August)

Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ Labs.

Publishing

Data management

Product Management

  • The Mom TestRob Fitzpatrick has produced an awesome (and short!) book on how to talk to customers & learn if your business is a good idea. There’s also a free email course to help audit your customer conversations and spot the big mistakes.  “The belief that any question is a good question and any data is good data is called the feedback fallacy. It’s simply not true. And if you’re collecting bad data, then 100% of the time you’ve spent on customer learning is worthless. Fortunately, the problem is easily fixed. By asking good questions and running a good process, you can avoid the bad data, collect the good data, and also save a ton of time. “

Future thinking

  • Amy Webb on How to Do Strategic Planning Like a Futurist. “Deep uncertainty merits deep questions, and the answers aren’t necessarily tied to a fixed date in the future. Where do you want to have impact? What it will take to achieve success? How will the organization evolve to meet challenges on the horizon? These are the kinds of deep, foundational questions that are best addressed with long-term planning.”

Innovation

And finally…

An awesome ‘edible abstract’ from Michele Melchior….

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