Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ’s Digital Group members. These are articles we’ve read and liked, things that made us think and things we couldn’t stop talking about. Check back every Friday for a new post.

• Crowdsourcing “in reverse”: asking crowds to ask questions
  Researchers launch a crowd-sourcing campaign www.tell-us.online  to generate novel and original research questions, both from experts and patients, that have previously not been properly addressed in the area of traumatology research.
• Lessons Learned from the Quartz Email Team
  Gamifying their newsletter has yielded tremendous results: growing to 700,000 subscribers, they doubled the size of their subscriber base in 2017.  An interview with Eva Scazzero, Jessanne Collins, and Adam Pasick of Quartz.
• How to make sure you don’t take personalization too far
  by Leslie K. John, Tami Kim, and Kate Barasz
• Publishers warm to Google, but still worry about getting crowded out in search results
  Google’s propensity to show more and more information in its search results is starting to worry publishers
• Microsoft Academic increases power of semantic search by adding more fields of study
  
• Smarticles: What We’ve Learned (so far) From Testing an Intelligent New Story Format
  Early evidence from our experiments suggests that there may be more economical ways for newsrooms to cover evolving stories on small (or really, all) screens.
  
• Meeting report: Visions and versions and the future of peer review
  Mark Patterson shares some perspectives after the recent ASAPbio meeting on Transparency, Recognition, and Innovation in Peer Review in the Life Sciences.
• Researchers debate whether journals should publish signed peer reviews
  Attendees gathered at the Howard Hughes Medical Institute in Chevy Chase, Maryland, to discuss the pros and cons of greater transparency in the peer-review system. Here, Ron Vale of the University of California, San Francisco, addresses the group.

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