What we read this week (31 August 2018)

Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ’s Digital Group members. Eclectic mix of items as we catch up from our holidays.

Technology and publishing

Publishers’ are increasingly closing down their Chatbots reports Digiday: “The Guardian shut down its chatbot on Facebook’s Messenger earlier this year “in line with our strategy to engage more with readers on our own platforms. We remain committed to experimenting with ways to deliver the best of our journalism according to our readers’ changing habits,” said a spokesperson.”

Google has announced a new markup system that’s going to make content more accessible through voice search. he search giant has been working with schema.org to create a new markup property that allows you to wrap parts of your content in tags that Google can ‘read’ aloud to users for relevant queries, much like an audible version of instant answers.

Digiday report on a new study by Chartbeat which shows that only a third of publishers actually see clear evidence of a traffic increase from Google’s AMP services. The study looked at 159 publishers that adopted AMP in 2017. Most were U.S. publishers and represented a mix of national, local, news and lifestyle.

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We’re on holiday for a couple of weeks, back towards the end of August.

BMJ’s best practice app wins Best Mobile App award

Cardiff-based software development Box UK, won for its innovative work rebuilding BMJ’s best practice app used by healthcare bodies worldwide to improve outcomes. To ensure the needs of medical professionals and students remained at the heart of the new app, users were consulted throughout development. The app is now the only product in its market that provides evidence-based information in an easy-to-use yet clinically-accurate way, both offline and online.

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